A media consulting and content development company.
You may have heard that Instagram is experimenting with its functionality. In July the popular social media platform began eliminating likes from posts in seven countries – the U.S. was not one of them – "claiming the feature will help to reduce its associated impacts on mental health and societal pressure." The experiment hasn’t been running for long. Digital …
Continue reading "To Like or Not to Like, the Eternal Social Media Question"
I’ve been seeing a lot of articles lately about Gen Z and millennials. Their beliefs are changing the world, rapidly reshaping entire industries, like retail. Many of these cost-conscious young people apparently feel no real loyalty to any one brand. Instead, they focus on using the vast online resources at their disposal to search out the …
Continue reading "Nike, Betsy Ross and that Old-School Flag Probably Isn’t the Real Problem"
I worked a conference with one of my clients this week. It was a small show, not a ton of traffic, so I had an opportunity to chat with a few of our fellow vendors. As company representatives they were primarily in the sales and marketing field. One gentleman and I got into a detailed …
Nipsey Hussle died this week. Or, he was shot and killed this week. I didn’t know much about him. I’d never listened to any of his music until it came time to write this blog, and I thought it was a fitting sound track. My first exposure to him was through Gary Vaynerchuk of all …
Continue reading "Nipsey Hussle: Short Life, Untimely Death, Enduring, Undeniably Positive Legacy"
Earlier this week former San Francisco 49ers quarterback Colin Kaepernick tweeted a black and white pic of his face along with the words, “Believe in something. Even if it means sacrificing everything.” I was so happy when I realized it was Nike's 30th anniversary campaign announcement. We’re talking immediate ear-to-ear grin. It was like, yes! …
Continue reading "Colin Kaepernick and Nike Want You to Believe in Something"
I create a lot of content in my work. That content is used for different media, platforms and purposes, whether they’re written, spoken or visual. However, no matter what form that content ultimately takes, it’s successful reception usually comes down to two things: how I deliver a message and who I’m delivering it to, or, …
Continue reading "How Does Your Company Handle Reports of Employee Harassment?"
So, Rihanna let Snapchat have it this week for running an ad that she says is insensitive toward domestic violence. Of course, the social media platform quickly apologized, but Riri was not having it. I don’t blame her. Using her image and name in a game of Would You Rather where the choices are slap …
Continue reading "Snapchat, Rihanna Does Not Accept Your Apology"
Logan Paul has made a very good living being a weird, shocking, daredevil type. At least, I think those are good descriptors. I’m not a fan, nor am I one of his 16M+ YouTube subscribers. Don’t get me wrong. I love me some YouTubers. I subscribe and follow quite a few channels religiously. But as …
Continue reading "Logan Paul: When a Video Strategy Goes Bad"
