A communications strategy company.
So, Grant Cardone is in the news this week. You may know him as an author and a purveyor of financial and business advice. I’ve never absorbed any of his content. I’m leery of anyone who’s made a fortune telling other people how to make a fortune — especially when they target specific audiences, like Black people. …
Continue reading "There’s Customizing a Message for Your Audience, and There’s Perpetuating Bias"
When I first learned the story of Jordon Trishton Walker — presumably former Director of Research Development and Strategic Operations at Pfizer — I thought it was fake. One part of me is still clinging hopefully to the idea that it's all a hoax.
I must say I don’t feel the least bit gruesome for the subtle satisfaction I feel in acknowledging — dare I say, low key celebrating? — someone’s demise. But I don’t. I suppose it helps that Aunt Jemima isn’t actually a person. She’s a construct. An antiquated, racist construct that has now officially been rebranded. Out with …
So, the coronavirus is a thing. Or, should I call it COVID-19? I’m not being flip. I’m certainly not laughing or even smiling as I write this, but I think it’s important not to get too heavy, you know? To maintain a sense of perspective. I did think about writing on something else this week. …
Continue reading "Pandemics and Perspective, Now We Have Both"
My friend Adri always says when you find yourself in a potentially dodgy situation, and you have doubts about another person, always assume good intent. Meaning, when you wonder, “Hmmm. Is this person trying to play me dirty?” Don’t jump to the negative. Instead, give them the benefit of the doubt. It’s a perfect lesson …
You may have heard that Instagram is experimenting with its functionality. In July the popular social media platform began eliminating likes from posts in seven countries – the U.S. was not one of them – "claiming the feature will help to reduce its associated impacts on mental health and societal pressure." The experiment hasn’t been running for long. Digital …
Continue reading "To Like or Not to Like, the Eternal Social Media Question"
I’ve been seeing a lot of articles lately about Gen Z and millennials. Their beliefs are changing the world, rapidly reshaping entire industries, like retail. Many of these cost-conscious young people apparently feel no real loyalty to any one brand. Instead, they focus on using the vast online resources at their disposal to search out the …
Continue reading "Nike, Betsy Ross and that Old-School Flag Probably Isn’t the Real Problem"
I worked a conference with one of my clients this week. It was a small show, not a ton of traffic, so I had an opportunity to chat with a few of our fellow vendors. As company representatives they were primarily in the sales and marketing field. One gentleman and I got into a detailed …
Nipsey Hussle died this week. Or, he was shot and killed this week. I didn’t know much about him. I’d never listened to any of his music until it came time to write this blog, and I thought it was a fitting sound track. My first exposure to him was through Gary Vaynerchuk of all …
Continue reading "Nipsey Hussle: Short Life, Untimely Death, Enduring, Undeniably Positive Legacy"
Earlier this week former San Francisco 49ers quarterback Colin Kaepernick tweeted a black and white pic of his face along with the words, “Believe in something. Even if it means sacrificing everything.” I was so happy when I realized it was Nike's 30th anniversary campaign announcement. We’re talking immediate ear-to-ear grin. It was like, yes! …
Continue reading "Colin Kaepernick and Nike Want You to Believe in Something"
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