To Like or Not to Like, the Eternal Social Media Question

You may have heard that Instagram is experimenting with its functionality. In July the popular social media platform began eliminating likes from posts in seven countries – the U.S. was not one of them – "claiming the feature will help to reduce its associated impacts on mental health and societal pressure."  The experiment hasn’t been running for long. Digital …

Colin Kaepernick and Nike Want You to Believe in Something

Earlier this week former San Francisco 49ers quarterback Colin Kaepernick tweeted a black and white pic of his face along with the words, “Believe in something. Even if it means sacrificing everything.” I was so happy when I realized it was Nike's 30th anniversary campaign announcement. We’re talking immediate ear-to-ear grin. It was like, yes! …

Don’t Ever Under Estimate the Power of an Image to Create Controversy

Nicki Minaj is one of those celebrities that makes headlines as a matter of course. She doesn’t have to do much. Thanks to her enhanced curves, racy rap lyrics and unsmiling, unapologetically sexual visage, just standing there in one of her over-the-top costumes is usually enough. Case in point, her recent shoot for Elle, which …

Bill Clinton: The President’s Apology Is Still Missing

I was at the Javits Center working with a client last week when I noticed we were sharing the convention hall with the BookExpo. There was a huge banner advertising Bill Clinton’s new book with James Patterson. I thought, ‘Huh. That’s an interesting pairing. Marketable and attention grabbing, for sure.’ I’m not sure I’ve ever …

When Communicating Tough or Divisive Topics, Employ a Little Finesse

For weeks I’ve been trying to figure out a theme with which to resurrect my YouTube channel. I’ve literally been gone since November – the last time I posted a video – and it’s ridiculous. I’m in the content creation business, and video is huge. I’m seriously missing the boat. It’s likely I’m overthinking the …

How Does Your Company Handle Reports of Employee Harassment?

I create a lot of content in my work. That content is used for different media, platforms and purposes, whether they’re written, spoken or visual. However, no matter what form that content ultimately takes, it’s successful reception usually comes down to two things: how I deliver a message and who I’m delivering it to, or, …